RIDERS: You can't always get what you want...
By Tim Ellis
They are just four of the multitude of "requests" Jennifer Lopez
makes before she'll agree to do a concert or a personal appearance.
Mariah Carey sent 20 assistants to redecorate the toilets in a music
store before a recent album signing... to ensure the toilet paper
was in her preferred shade of pink. Even Christina Aguilera, who
demands a police escort to venues, requests a large sofa, armchairs,
two 1.8m long tables and special carpets to be backstage ready for
her.
The documents outlining these "requests" are called "Riders".
(ORIGIN OF TERM) Virtually every performer has some kind of request,
and usually the more famous they are, the more outlandish their
demands. I'd like to take a look at the bottom end of the scale -
the magician.
I'm sure there are probably some magicians who insist on a
champagne bucket filled with only green M&Ms, but most magicians are
more concerned with the technical side of the show. Their "riders"
might be as simple as "We need a 3mx3m floor space at one end of
the room", or as complex as a 20 page document outlining a
specific type of sound system, a particular lighting rig, or a
special audience seating configuration. Whatever requests you have,
the aim of this article is to make sure you get them... even if
you're not Jennifer Lopez or Mariah Carey.
Every magician has horror stories about turning up to the venue
and finding their performance space in the darkest corner of the
room. If they get a stage, they often have to fight the band for
space on it. Even after attending endless meetings with clients and
specifying exactly what we needed, we've turned up for the 500
person gig to hear the booker say: "Oh... we didn't think you
really needed a sound system..."
After sending our rider to one client I was enlightened when he
said to me "Yeah, we got your 'wish list'." It slowly dawned
on me that along with "Pass", "Faro", and "Bottom Deal"; "Rider" is
not only a foreign term to the average booker, it's a completely
misunderstood concept.
We are represented by the top agencies in Australia, and even
they complain that they can't stress enough to the bookers the need
to take the rider seriously. Sue-Anne and I decided to put our heads
together and try to come up with a solution to this problem. We got
riders from several of our fellow performers (many didn't have them)
and put ourselves in the position of the company secretary who had
never organised an event before in his or her entire life. He or she
would baulk at the pages and pages of text written in technicalese,
having no idea about RCA cables, profiles, D.I. boxes, or even what
a MiniDisc is. He or she would have no PCO (Professional Conference
Organiser) to pass the rider on to, and probably no audio or
lighting technician. The best he or she could do would be to pass it
on to the caterer, the venue organiser, (who may or may not act on
it) or maybe just file it away because it's too difficult to
understand... as most bookers seem to do.
The answer seemed to be a simple matter of educating the booker.
Many bookers assume that their role ends as soon as they employ the
magician. Often they think the magician will come complete with
lights, audio, and a stage! Others, who are used to employing
speakers or comedians, assume the same format will work for a
magician: a microphone on a lectern at one side of the stage.
How will they understand, for example, that it's not a good idea
to have a dancefloor in front of the stage until after
they've seen the show... which is, of course, too late. We decided
the best solution was to give them a little "preview" of the show.
First, as plainly as we could, we listed our absolute minimum
requirements to stage a successful show:
STAGE 60-90cms high
if possible. If there is a band, we will perform in front of them
but need a totally clear space of 3mx4m to do the Microphone
Illusion Show or 4mx5m for the Trunk Show or the Squash Show.
STEPS For audience
members to use.
AUDIO SYSTEM You need
to provide speakers and an amplifier beside the stage. We will plug
our MiniDisc, Radio Lapel Mic, and Hand Held Corded Microphone into
it.
DRESSING AREA If you
cannot find a private room very close to the stage where we can
change costumes during the show, we can bring our portable dressing
room for an extra charge.
DANCEFLOOR If you
have a dancefloor between us and the audience, they can't have as
much fun. Either 1: Move the dancefloor. 2: Place a portable stage
on the dancefloor, which is removed after the show for dancing. 3:
Bring guests up to sit on chairs on the dancefloor immediately
before the show.
DECORATIONS Large
decorations make it hard for the audience to see the show. Have the
waiters remove them immediately before showtime.
WAITERS ARE NOT PERMITTED
to walk around during the show. This is very distracting.
LIGHTING General
stage lighting is required on the stage so the magic can be seen,
and a followspot light will enable everyone to see the show.
BAD TABLES If you
have any tables beside the stage, they won't see the show very well
at all.
Then Sue-Anne drew a simple cartoon-style illustration of us
performing at their event. Each of these points was incorporated
into the drawing and highlighted in a cartoon bubble. Suddenly the
booker could start to see what was going to happen "on the night".
There was no need to explain why waiters or table centrepieces would
be distracting, they could see for themselves. They could see how to
lay the room out, and why they should do it that way. They
understood where the follow spot should be (indeed, even what a
follow spot is and why they need one!)

Finally, we added the following checklist to our drawing:
MAKE SURE THAT YOU GIVE A COPY OF THIS PAGE TO
YOUR:
1 AV Co-ordinator
1 Master of
Ceremonies 1
Head Waiter
1 Venue Manager
1 Conference
Organiser 1
Event Manager
If a booker sees that all of these people
need to see this sheet, then it appears to be a very important
document and there is less of a chance of the booker filing it away
in the garbage. Jeff Hobson actually has the booker sign and return
a copy of the rider to indicate that he understands and will fulfil
the requests.
Now every show is different, so every show will
have different needs, however by illustrating them and making it
easy for the client to understand, you'll have a much better chance
of getting a stage, a sound system, and maybe even some lighting.
We bring our own M&Ms.
- Tim Ellis
Article © Magic Unlimited 2001 |