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CLOSE UP MAGIC
By Tim Ellis
(Also reproduced in the pages of AMM2000, February Issue)
The fastest growing area of
magical entertainment in Australia, is close-up, or more
specifically, strolling magic. The performer is invited to entertain
the guests as they mingle, enjoying drinks and finger foods, before
dinner or at a stand up cocktail party.
OPENING
GAMBITS
The main purpose of these type of corporate
functions is for the host to network with the guests, or sometimes
for the guests to network with each other. The role of the magician
is to stimulate the conversation and to help bring guests together.
The first half hour can be very easy if the guests don't know each
other as they are dying for someone to come and talk to them, but it
can be extremely difficult if everyone knows each other as they are
too busy watching out for friends or networking to concentrate on
your magic.
I have had to come up with an opening gambit that
would get the attention of people in both situations. Rather than
offer them a choice "Would you like to see some magic?" which
they could refuse, or interrupt their conversation and force the
magic on them, I looked very carefully at the etiquette of the
cocktail parties.
The host can break in to any group at any time,
but only because he or she is recognised by the guests. However, the
waiters butt in constantly giving people food and drink...
I got an idea. I would give them something, not
food or drink, something odd and unexpected. Something to stop them
in their tracks and make them want to speak to me.
I can now walk up to any group, at any time, just
like the waiters do, and start handing out... rubber bands. I do
this with a very detached, waiter-like attitude, reaching across
people, never looking them in the eye, just offering each of them a
rubber band as though I couldn't care less. 99% of them reach out
blindly and accept it. After I've handed out three or four the
conversation within the group starts to subside as curiousity gets
the better of everyone. Eventually someone will ask:
"What's this for?"
The show begins.
Little do they realise they have just delivered
the opening line of my little play.
I look surprised.
Oh... didn't they tell you? They were supposed
to tell you when you came in...."
Everyone starts looking at each other wondering
if they're the only person who didn't get told. Blank looks all
around. However, because I have referred to the mysterious higher
authority known as "they", the group silently awaits their
instructions:
"I'd better show you. Can I borrow one of those
rubber bands? Don't worry, you'll get it back."
And from there I go into any of a number of
rubber band effects. The awkward moment of who am I, what do I do,
am I worth watching, is over. It gradually dawns on the audience
that they are now watching a magic show and, on many occasions,
members of the group have actually complimented me on the way I got
everyone involved before they even knew what was going on.
Now the give-away ploy is my idea, and as I've
been doing it for years it has become my "trademark" in the close-up
arena. I hope you don't simply take it and use it, but instead you
analyse as to why it works. Look at the situations you work in. What
would work even better for you?
Barry Govan, David Jones, Steve Walker,
Pat-Trick, Michael Boyd, all have their own unique ways of
introducing themselves to their potential audiences in a strolling
situation. Here are some other openings:
HELLO
Many people prefer the simple approach of
introducing yourself with words along the line of "Hi, my name is
[your name] and I've been hired to provide entertainment
while you wait for your dinner! Would you like to see some magic?"
Be sure to mention that it's "on the house", or they might think
you are just wandering around. This approach introduces who you are,
states your purpose, and seeks permission to entertain. It does
leave the door open for them to say "No thanks." While this is the
spectator's right, in Australia I believe you'll get a lot more
negative responses than positives.
Dai Vernon once worked as a table hopper and
approached a couple seated in a restaurant. Dai walked up and spread
his deck on the table and enquired if the couple wanted to see some
magic. Without saying a word, the man picked up his drink and poured
it over Dai's cards.
PREVIEW
One problem with the "Hello" approach is that
you're asking them if they'd like to see something they, most
likely, have never seen before. So how can they decide if they want
to see close-up magic or not? One good idea is to perform a quick
"preview" before you give them an "out", or the opportunity to say
"No thanks". Make your opening effect short, punchy, and one that
lets you decide if you like the group while they decide if they like
you! If they were just being polite when they let you start, and
would rather socialise than watch your magic, you can do a short
closing trick and then move on to the next group. If they really
like what they see, party on!
Ron Wilson's Knives: The "Uncanny Scot", Ron
Wilson used to approach a group with a color changing knife and say,
"Excuse me, did anyone here lose this red knife? No? How about
(the knife changes colour) this white knife?"...at which
point he would introduce himself and go from there. It obviously
worked for him, but my feeling is that once again you are inviting a
spectator to say "No" at the very start of your show. Of course, if
they say "Yes" and grab the knife, where do you go from there?
THEY
WANT YOU
Prior to the rubber band approach, I came up with
a simple way to get the spectators to initiate the show. I would
stroll throughout the group, not speaking, but doing the Miser's
Dream. Intent only on collecting coins. People would then ask me
what I was doing? I'd show them, by going into another trick. Much
more "organic" and seemingly spontaneous than "May I do some magic
for you pleeeeez...?" It also gives the magician a much higher
status than he gets with the "Hello" approach.
THE
NAME TAG
Another tip is to wear a name tag that has your
name on top and the word "Magician" in smaller letters underneath.
Almost everyone at these functions wears nametags, and people
reading yours will immediately ask you about the word "Magician" and
then you can begin. This also keeps your name in full view and,
hopefully, future bookers will ask for you by name instead of "Let's
get a magician."
There are literally hundreds of opening gambits,
some will work for you but not for me. But I hope this one inspires
you to create your own unique entrance. Write in and tell us about
your opening gambit!
- Tim Ellis
Article © Magic Unlimited 2000
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